Spice Zee, Cherums and Plerries…Hybrid Fruit in California

You ask, what's a plerrie anyway?  Or you could ask; "What do you get when you cross a plum with a cherry? A hybrid fruit of course! Hybrid fruit is a potentially lucrative, and delicious, market. Fruit growers are motivated by the lure of inventing a product that commands premium prices, from 50 cents to $1 or more per pound than conventional fruit. The breeders are also aiming for fruit that will have a longer harvest period to be available to shoppers longer. And with the rise in cooking styles that celebrate the ingredients, American consumers are demonstrating a willingness to spend more on food and a desire to hear the stories behind their produce. Click to read more